MAD was born by the passion of two aesthetes for emblematic watches. By using DLC (Diamond Like Carbon) coating process, MAD makes your watch unique. From a simple change of color to a total makeover (dial, hands, bezel, crown…) there is currently plenty of choice. Moreover, they found a way to develop and perfect their own treatment by favouring exclusive colours : titanium grey and copper brown. MAD was the promise of the impossible, a mad challenge to be met : bring together tradition and modernity, exclusivity and perfection, daring and respect for a legacy.
MAD has just launched a great tool : an online configurator with a wide range of colours. Don’t forget to try it !