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Black is beautiful

Create your own watch thanks to MAD Collections.

MAD was born by the passion of two aesthetes for emblematic watches. By using DLC (Diamond Like Carbon) coating process, MAD makes your watch unique. From a simple change of color to a total makeover (dial, hands, bezel, crown…) there is currently plenty of choice. Moreover, they found a way to develop and perfect their own treatment by favouring exclusive colours : titanium grey and copper brown. MAD was the promise of the impossible, a mad challenge to be met :  bring together tradition and modernity, exclusivity and perfection, daring and respect for a legacy.


MAD has just launched a great tool : an online configurator with a wide range of colours. Don’t forget to try it !